Business Networking Luncheon: Social Selling
TOPIC: Social Selling: Turn Conversations into Clients
PRESENTER: Elizabeth Yang, Better With Company
The new way to sell is on social media, especially if you sell by appointment like many in the professional services industry--beauty salons, construction, insurance agents, and realtors just to name a few. However, many people are confused about social media marketing and sales processes--posting is not enough and taking an unethical approach to social selling quickly gets you blocked!
The #1 secret for converting organic leads into sales is improving your online presence. Social media is about starting conversations. Your next income growth requires you to adapt (social media is not going away) and combine mindset and daily key actions (for you and your team) to close faster!
This presentation will cover the 4 S's to establishing a Premium Social Sales System starting with your Self Image, a referral Social Network that you can leverage, the people and tools with Systems, and the value behind social media as the new channel to generate leads and get Sales. Topics include:
- What is social selling?
- Defining digital marketing vs. social selling
- Why you can't be the only one posting—you need your team, too!
- How to optimize your sales with social media
About the Speaker:
Elizabeth Yang has been called the “Monetization Queen” by clients. She’s a social monetization strategist and sales mindset coach who specializes in helping businesses use social media to monetize with more bookings, partnerships, and online expansion. She’s helping business owners STOP being the best-kept secret in their local towns and expand their online presence with strong visibility for more leads, greater income and impact. Yang believes that in today's world, businesses have to be searchable online with a memorable authority and a stand-out attitude to become the first choice.