Business Networking Luncheon - Neuroscience of Sales
June 23 Business Networking Luncheon Registration Deadline June 16
TOPIC: Neuroscience of Sales PRESENTER: Terry Wu, Ph.D.
About the Program: Welcome to Neuromarketing--a scientific approach to understanding consumers’ decision-making that pays close attention to the role of emotion, intuition and impulse in making buying decisions. Now guided by science, businesses can make their marketing much more effective by applying Neuromarketing principles, avoiding wasteful spending. Successful companies, like Apple, Google, and Amazon have all adopted Neuromarketing to boost their revenues dramatically. Can you increase sales by having the right number of products or services? How do you set prices to make it easier for your customers to buy? How do our senses interact with each other to impact our experiences? Why does using the wrong color impair your customers’ cognition? Most buying decisions are made without consumers’ fully conscious awareness and are subject to influences that were previously given little attention.
Get answers to:
What is Neuromarketing?
Why does traditional marketing often fail?
Why does Neuromarketing matter to your bottom line?
Why do consumers make irrational choices?
How can you apply Neuromarketing to increase sales?
About the Presenter: Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 30-year career in Neuroscience and started his own marketing firm over 16 years ago, giving his clients a strong competitive edge by applying insights from Neuroscience and Psychology. His combined knowledge and experience in both Neuroscience and marketing led him to the emerging field of Neuromarketing. His company, Neuromarketing Services is the only firm in the Midwest that specializes in Neuromarketing.
Oak Marsh will providebox lunches for "grab and go" at conclusion of program. We will not serve food during the presentation.