Chamber Education: Beyond Networking: Build a Sales Strategy That Creates Business

Beyond Networking: Build a Sales Strategy That Creates Business

Program Overview

Everyone is in sales—just not always in the way we think. Whether you own a company, lead a team, manage client relationships or represent your organization in the community, every interaction is an opportunity to build trust, communicate value and create what’s next—for your business, your organization and your own career.  But successful selling isn't accidental. Sales is a strategy, and strategy requires a plan.

In this highly practical business program, Kelly Jahner-Byrne, CSP®, The HOW GAL™, challenges professionals to look beyond simply "getting out there" and start becoming intentional about where they spend their time, how they represent themselves and what happens after the introduction. Attending every networking event, Chamber gathering or conference isn't necessarily business development. Without a clear objective and follow-up strategy, it can simply become a very busy calendar.

Participants will learn how to build a simple sales and relationship-development strategy around their business goals: identifying the right people and opportunities, choosing events and organizations that complement their growth strategy, preparing before they walk into the room, confidently communicating their value and creating a follow-up process that moves relationships forward. This isn't about becoming more "salesy." It's about becoming more strategic.

Speaker

Kelly Jahner-Byrne, CSP®, is an entrepreneur, keynote speaker, executive coach, author and business strategist with more than 30 years of experience in sales, business development and relationship building. Known as The HOW GAL™, Kelly helps professionals move from ideas to action by combining confidence, clarity and intentional strategy to create momentum and measurable business growth. Her company was the 2025 Woodbury Business of the Year.