Business Networking Luncheon - Neuroscience of Sales
Date and Time
Thursday Sep 24, 2020
11:30 AM - 1:15 PM CDT
Thursday
September 24, 2020
11:30 Networking
12:00 Lunch
12:15 Presentation
1:15 Adjourn
Location
Oak Marsh Golf Course
526 Inwood Ave. N
Oakdale, MN 55128
Fees/Admission
$25 for Members
$35 for Non-Members
If you require a special meal such as Gluten Free or Vegetarian, please indicate in the memo section or special meals may not be available or additional fees may apply.
Please RSVP by noon on
Monday, September 21
*Full refund available upon 48 hour cancellation*
Website
Description
TOPIC: Neuroscience of Sales
PRESENTER: Terry Wu, Ph.D.
About the Program: Over the last 15 years, research from Neuroscience, Social Psychology and Behavioral Economics has provided many groundbreaking insights on consumers’ decision-making. These insights have challenged our long-held belief that consumers behave rationally. Increasing evidence has supported the notion that emotion is the primary driving force of all buying decisions. Most buying decisions are made without consumers’ fully conscious awareness and are subject to influences that were previously given little attention.
Can you increase sales by having the right number of products or services? How do you set prices to make it easier for your customers to buy? How do our senses interact with each other to impact our experiences? Why does using the wrong color impair your customers’ cognition?
Welcome to Neuromarketing! Neuromarketing is a scientific approach to understanding consumers’ decision-making. It pays close attention to the role of emotion, intuition and impulse in making buying decisions. Now guided by science, businesses can make their marketing much more effective by applying Neuromarketing principles, avoiding wasteful spending. Successful companies, like Apple, Google, and Amazon have all adopted Neuromarketing to boost their revenues dramatically.
Get the answers to:
- What is Neuromarketing?
- Why does traditional marketing often fail?
- Why does Neuromarketing matter to your bottom line?
- Why do consumers make irrational choices?
- How can you apply Neuromarketing to increase sales?
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Sponsor:
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